This is URTH – for the urban botanist. It is everyday soil, rebranded and packaged in a much more elegant way. It is designed for people living in city apartments who still want to channel their inner gardener. URTH makes plant care accessible, clean, and perfectly scaled for city life.
PACKAGING DESIGN
For this conceptual project, I chose to rebrand and repackage an everyday product: soil. The concept came from a simple frustration. Why are we forced to buy 40-liter bags of soil just to repot a single plant?
To solve this, I designed a series of packages made to fit different pot sizes. Instead of bulky plastic bags, the soil is packaged in recyclable cardboard cartons, similar to those used for chopped tomatoes. Easy to open, easy to recycle.
EDUCATION
Forsbergs Skola 2024-2026
Graphic design and marketing
Konstfack 2013-2018
Master of Arts, Visual arts educator
CONTACT
TOOLBOX
Adobe Suite
Photoshop, Illustrator, InDesign,
After Effects and PremierPro
Glyphs type design
Figma, design and cooperation